During a nice trip in France, two families meet in a restaurant and start arguing about whether having an omelette made with organic eggs is better for the environment. As they disagree and try to convince each other, a mysterious “know-it-all” genius suddenly rises from a bottle. Willing to help them solve this dilemma, he takes them on a worldwide journey that will change their perspectives on animal production.

Join them in their adventures around the world to learn more about key concepts such as LCA (Life Cycle Assessment), husbandry systems, feed and additives production, environmental labels, precision minerals and more!